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CajunRick
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Posted: Fri Oct 5th, 2007 02:32 am |
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By Mark Pattison
Catholic News Service
WASHINGTON (CNS) -- Quick. Name each of the Ten Commandments. OK. Now name the ingredients in a Big Mac hamburger sold at McDonald's.
According to a new survey, the Big Mac wins the memory contest.
In truth, the Big Mac has advantages. There are only seven ingredients to remember, and they have a catchy jingle behind them. McDonald's Corp. has poured enough money into commercials that the decades-old jingle remains familiar today.
The survey of 1,000 Americans, by Kelton Research, was undertaken to help promote the new animated movie "The Ten Commandments," which will open on 700 screens nationwide Oct. 19. Voice talents featured in the movie include Ben Kingsley as the narrator, Christian Slater as Moses, Alfred Molina as Ramses and Elliott Gould as the voice of God.
The vast majority of those surveyed could easily name the primary ingredients in a Big Mac: two all-beef patties (80 percent), lettuce (76 percent), sesame-seed bun (75 percent), special sauce (66 percent), pickles (62 percent) and cheese (60 percent).
By comparison, "You shall not kill" was known to fewer than six in 10 respondents. Less than half (45 percent) could recall the commandment to "Honor your father and mother."
Even those who said they go to church at least once a week had trouble naming all of the commandments. Seventy percent recalled "You shall not kill" and 69 percent remembered "You shall not steal" but the Big Mac's all-beef patties and lettuce got more recognition from the survey group (79 and 76 percent, respectively).
Survey participants also had an easier time remembering the names of the kids from the old TV series "The Brady Bunch." The least remembered of that sextet, Bobby and Peter, had a 43 percent recognition rate, better than the two least-remembered commandments to keep holy the Sabbath (34 percent) and to not have any gods besides God (29 percent).
During an Oct. 2 conference call to promote the movie, Paul Lauer of Motive Marketing said survey respondents were asked to write down the commandments they remembered, so even though Catholic and Protestant formulations of the Ten Commandments differ slightly, responses from either faith group would have been declared correct.
Here's a quick review of the Ten Commandments, as found in Chapter 20 of Exodus in the 1970 edition of the New American Bible:
-- "I, the Lord, am your God, who brought you out of the land of Egypt, that place of slavery. You shall not have other gods besides me."
-- "You shall not take the name of the Lord, your God, in vain."
-- "Remember to keep holy the Sabbath day."
-- "Honor your father and your mother."
-- "You shall not kill."
-- "You shall not commit adultery."
-- "You shall not steal."
-- "You shall not bear false witness against your neighbor."
-- "You shall not covet your neighbor's house."
-- "You shall not covet your neighbor's wife, nor his male or female slave, nor his ox or ass, or anything else that belongs to him."
The screenwriter of the "Ten Commandments" film, Ed Naha, a Catholic whose previous credits include "Honey, I Shrunk the Kids," said he hopes the movie "will appeal to people who don't know the Bible."
Cindy Bond, president and chief operating officer of Promenade Pictures, said, "'The Ten Commandments' was the movie he (Naha) was being called to write." Bond added that it is the first in a series of 12 planned animated "Epic Stories of the Bible."
"Noah's Ark: The New Beginning" is halfway through production, she said. "David and Goliath" has just started production. "We're looking at 'The Battle of Jericho' as the fourth" in the series, Bond added.
Other Bible stories still in the discussion stages may include Daniel in the lions' den, Samson and Delilah, the Book of Genesis, and stories from the New Testament.
The above article is reposted from the Catholic News Service.
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Br_Carlo
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| Joined: | Mon Oct 9th, 2006 |
| Location: | Tyler, Texas USA |
| Posts: | 150 |
| First Name: | Br_Carlo (Vince Brach) | | Gender: | Male | | Faith History: | Presbyterian, Episcopalian, CATHOLIC |
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Posted: Fri Oct 5th, 2007 09:27 am |
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| God's peace. I think, oddly enough, that it was Stephen King who first made this McDonald's-vs.-Bible observation in his 80's spooky novel "Pet Sematary." We are far more in tune with pop culture than the ancient creeds, and in consequence far less able to cope with the ancient enemies (death, the devil, our own flesh, etc.) than our ancestors were. Blessings, ~Br_Carlo~
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Steven Barrett
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| Joined: | Tue Nov 14th, 2006 |
| Location: | Hadley, Absurdistan, AKA , Massachusetts USA |
| Posts: | 1566 |
| First Name: | Steven | | Gender: | Male | | Faith History: | Catholic, Episcopal communicant, Baptist, Catholic |
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Posted: Fri Oct 5th, 2007 11:10 am |
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Cajunrick,
Hmmm, Elliot Gould as the voice of God. What next? Hell, I don't want to go down that path. Maybe he'll get his old squeeze Babs Streisand to play Elizabeth singing Ave Maria (which Babs has done quite nicely.)
I'm back, but on a limited basis as I'm working on a devotional for mentally ill people and their loved ones. Maybe I'll have to include a chapter on Hollowland for its constant demonstration of superb demonstrations of delusions when it comes to God's truth and how to at least respectfully present it.
Now why the heck doesn't Ken Burns get around to making a film about Church history? Perhaps by the time he gets around to finishing it we'll all be dead and he won't be so youthful looking. But on the other hand, making epic documentaries up in the hinterlands of Vermont upstream from yours truly might be the trick, unless those damn Yankee Congregationalists and new agers do something with the water.
Elliot Gould as God's voice. That's a good one. Maybe worth passing on a dollar mac meal, but not much else.
____________________
James Michael Curley to a young Thomas “Tip” O’Neill -- “Son, it’s nice to be important, but it’s more important to be nice.”
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CajunRick
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Posted: Fri Oct 5th, 2007 03:32 pm |
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Steven Barrett wrote: Elliot Gould as God's voice. That's a good one. Maybe worth passing on a dollar mac meal, but not much else.
We've been so many actors and even actresses as the voice of God, with George Burns and Morgan Freeman coming to mind without much thought. The one I thought was the most ludicrous was Sarah Bernhardt.
I do have to admit, however, that I still remember the McDonalds' jingle on the Big Mac. "Two all beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame seed bun." The survey left out onions.
I won't eat 'em, with their week's supply of calories, fat, cholesterol, and sodium, but I can sing the jingle!
I had to think about the Ten Commandments, but the Big Mac jingle popped right into my head, so I guess I'm guilty too. We need a Ten Commandments jingle to make them easier to remember. Maybe we can get a rapper to record it. 
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